Kosmos and Enjoy Television bought the rights to Ligue 1 and Ligue 2 in order to sublicense them to a TV channel or over-the-top (OTT) streaming service.
The coverage started this weekend with the Paris Saint-Germain (PSG) match against Remis, a game with particular interest as it saw Leo Messi’s first appearance in a league other than the spanish.
In order to reach new Spanish viewers, the game was broadcast on two different platforms; Telecinco and Twitch. This is the first time in Spain that the same content has been broadcast live on two different platforms simultaneously.
The popular caster Ibai Llanos streamed the match on his Twitch channel reaching an average of 343.000 spectators and more than 2 million unique Spanish viewers. Meanwhile, Spanish TV channel Telecinco reached 2.214.000 on average and a share of 18.6% . The total audience was an impressive 6.734.000.
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